NOT CHILD FRIENDLY! Towie’s Jake Hall opens kids’ clothing store… as he’s joined by rowdy celeb pals and plenty of booze

HE has just opened a store dedicated to kids’ clothing but at today’s launch it was all about the adults.

Celebrating his new store – Little Prevu – Jake Hall invited all his celeb mates along.

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Jake Hall has launched his kids’ clothing store

As the booze flowed he was joined by Jade Goody’s widower Jack Tweed, footballer Andy Carroll and some of his co-stars.

Standing outside the store, former Towie star Jake swigged on a bottle of beer as he welcomed his mates.

His co-star Tommy Mallett couldn’t resist making a scene as he pretended that a kids jacket could fit Pete Wicks.

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Pete and Tommy messed about with some clothing outside the store

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Jack Tweed arrived to support Jake

reality star admitted that being on a show like Towie was great for his brand – he also own a man’s version of Prevu.

He said: “It’s been amazing really. I’ve got a clothing brand, well two clothing brands and it’s showing today at London Collections for Men, so it’s been amazing exposure for me getting it out there to everyone.

“The privacy part is quite difficult because everyone knows your life within days of being in the show. It is a bit different, but I like it, it’s been great.”

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Footballer Andy Carroll also showed up

However the star is now no longer part of the show after he was stab during a nightclub brawl this summer in Marbella.

It’s thought he could return in the future thought, with spokesperson for the show telling us:  “We are letting Jake focus on his recovery before discussing a return to the series.”

Jake almost lost a kidney after he was stabbed with a broken bottle in Marbella hotspot Aqwa Mist at the end of May.

Speaking last month Jake revealed that he was feeling much better and was looking forward to getting back to work.

He explained: "I'm feeling much better after the stabbing. I didn't know who stabbed me. It was just a random attack. I had to stay in Spain for ages because I wasn't allowed to fly home."

Jake's on/off girlfriend Chloe Lewis flew to his bedside after the horrific incident, sparking rumours they'd rekindled their romance, but he's adamant they are not back together.