It will cost you about $140k, or $1,000 per character if you want Lebron James to tweet your product

According to Opendorse - a company that 'specializes in executing and monetizing digital and social media campaigns for athletes, NBA player Lebron James, who has about 23million followers on twitter, makes about $140k or $1k per character for each sponsored tweet. They say he has the highest media value of any U.S. athlete.

According to Opendorse, among the top five highest-paid athletes for sponsored tweets are;
1.Kevin Durant ($66,553),
2.Kobe Bryant ($42,389),
3. Floyd Mayweather ($34,924)
5. Dwight Howard ($34,290)